Nathan Pierce asked:


Any good entrepreneur will tell you that the successful management of any business requires that the owner exert all possible efforts to establish business networks and be able to keep such networks thriving over the years. An effective business network provides a steady flow of customer demand and ensures continued patronage. Indeed, corporate gift-giving is a serious matter altogether. Most experts agree that when done properly, it has the power to strengthen business relationships, enhance customer loyalty, and foster good rapport. On the other hand, when inappropriately executed, giving the wrong type of gift may have an opposite effect and offend clients, upset the balance at work, and even jeopardize future transactions. For these reasons, gift shopping should be done with extreme care.

In some cases, gift-giving carries with it a social value which has grown by leaps and bounds over the years. This is especially true in the area of corporate gift-giving, in which we typically give gifts to people with whom our interactions are limited to a formal or business context. Particularly, corporate gift-giving is a surefire way to extend your thanks to either your team or your existing client base. It is also a good marketing ploy.

One of the best ways to show thanks within a corporate setting is through gift baskets. These are versatile packages that may include wine, fruits, food, and other valuable items. These can be easily customized and are typically well-presented. With most sellers providing customization options, you can now include a personal item or two for every specific individual (just in case the baskets are for your team). Another important advantage of giving these kinds of gifts is that it is very gender-neutral and universal. It may thus be given to both men and women without you worrying about inappropriateness.

As the most popular corporate giveaway, these baskets are typically given out during the holiday season. This is the most popular time of the year in which gifts are given to your employees and important business contacts. Nevertheless, any day of the year is a perfect time depending on the specific reason for which a corporate gift is given. Among others, common reasons for giving these gifts are:

1) to show gratitude, as in the case of loyal partners, customers, and clients;

2) to show appreciation for a job well done, as in the case of hard-working employees and team members; and

3) to celebrate or commemorate an important event such as an anniversary, a project’s completion, a client’s birthday or anniversary, someone’s retirement, a new job or promotion, and the opening of a new office, branch or headquarters.

Now that you have been provided a rundown of basic information regarding corporate gift-giving let us now examine a few tips you might want to consider the next time you give such gifts.

Tip # 1 Ensure that the gift package you are about to give is appropriate one for the recipient.

As with any gifts, you have to consider the recipients and whether or not the gifts are appropriate for them. If the gift packages are to be sent to your clients for instance, they should be of sufficient quality so that you can create the right impact and make them feel special. If the gifts are for your employees, the baskets should be made of stuff that they and their families can actually use. Another important consideration is to check if the gift you are about to give can be safely received and is in fact allowed in their place of work. Finally, your baskets should be properly wrapped and presented. Anything tacky or inappropriate must be avoided. If you want to use a company logo, ensure that it is small enough and not tacky, otherwise, this might put off the intended recipient.

Tip # 2 Try to work within your budget.

While sourcing out the perfect baskets for your next holiday giveaway, consider your budget for these. Although you do want to send your wishes to the most important people in your company, you must also consider not spending too much on these items. This is an especially useful tip for those who own small, start-up companies. However, although you do not want to spend extra, you also do not want to give cheap gifts just to save money. This will definitely offend the receivers. What you can do is to check out various online stores where they feature various gift baskets within your budget. Their baskets are usually tastefully presented and come in various budget options so you do not have to spend extra. Remember that the more research you do, the better the gift package you will be able to find and give to your recipients.

Tip # 3 Always consider the cultural and religious background of the recipient.

One gift-giving faux pas you should never commit is giving a culturally unacceptable gift to your recipient. Should you decide to give corporate gifts, ensure that you do a quick background check on your recipient’s cultural and religious background. For instance, the Chinese think it is inappropriate to receive gifts without any reason at all and may view these as bribes. For Muslim recipients, pork and alcohol are cultural prohibitions so avoid baskets containing any of these. Once again, you should do your research and give this some thought. You can never risk offending a client or employee. If you still cannot figure out the best gift option, fruit baskets can be considered as the safer options.

Tip # 4 Do your shopping online.

Especially for very busy businessmen and women, the advantages of shopping for gifts online can never be underestimated. This will allow you to cover as many stores as possible and see more options from which you can choose the perfect gift. These online stores even offer personalized baskets to help you add a bit of personal touch to your gifts.

Following these simple tips ensures that your corporate gifts will be memorable and well-appreciated.



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